The concept of the haunted house was capitalized on as early as 1915 with the Orton and Spooner Haunted House in Hollycombe Steam Collection (England), and by the 1970s, commercial haunted houses had sprung up all over the United States in cities like Louisville, Kentucky and Cincinnati, Ohio. By 2005, an estimated 3,500 to 5,000 professional haunted attractions operated in the United States. In addition, around the time of Hallowtide, many Christian churches run a type of haunted house known as a hell house, which while being a haunted house, also promotes their interpretation of the Christian gospel message. According to USA Today, in hell houses, “participants walk through several ‘scenes’ depicting the consequences of things like abortion, homosexuality and drunkenness. ” In Japan, there is a tradition of making obake yashiki (ghost houses) in the summer time as fear is believed to ward off the heat by “giving you the chills”. These typically feature frightening creatures from Japanese folklore, ghosts, demons, sinister crucifixes and other things that are brought to life thanks to decorations, sound effects and animatronics. Often, the obake yashiki will have a story that is told to visitors before they receive a mission that they must accomplish while in the house.